What's Your Business Identity?

It’s a good time to begin thinking about your goals for next year and how you can smartly allocate your precious resources of time, talent and treasure to achieve them. Whether you are up for the rigor of developing a multi-year strategic plan or just 2013 goals, I recommend starting with a revisit of your organization’s values and purpose. These are critical pieces of the identity of your business. It is great to be open to opportunities as they arise. Sometimes though, an interesting near term opportunity doesn’t serve your business in the long run. Clarity and commitment to your business’ values and purpose serve as a compass to guide you.